Jesús Edgardo
Arroyo Quevedo

Marketing, brand, and partnerships leader with 12+ years of experience building and growing brands, leading integrated marketing organizations, and driving business growth, cultural relevance, and measurable economic impact.

Proven track record as a founding team member of Puerto Rico's first digital-focused bank, helping build the brand and marketing function from the ground up while supporting growth to $500M+ in assets and more than 800 business clients.

Generated 7M+ in organic social media reach through sports marketing, digital storytelling, fan engagement, and culturally relevant brand-building initiatives for one of Puerto Rico's most historic professional basketball franchises.

Led and activated 50+ sponsorships and strategic partnerships across financial services, sports, professional organizations, municipalities, nonprofits, community initiatives, and public-facing experiences.

Founded and scaled a Puerto Rico-focused social impact platform reaching 100K+ people and mobilizing 300+ volunteers in support of nonprofit organizations and communities across the Island.

Experienced in building brands and marketing functions from the ground up, leading internal teams and external partners, managing complex stakeholder ecosystems, and developing strategies that strengthen visibility, audience preference, organizational growth, and economic impact.